Episode 29 – PR and Branding with Melanie Sadek

Melanie Sadek, identical twin sister of host Mandy Evans, has been the executive director of Valley Humane Society in Pleasanton for the 9 years. She has established the organization as a well-respected non-profit, helping both animals and people in the Tri-Valley. Melanie serves on the Board of Directors for the California Animal Welfare Association. In this role, she has been active in evaluating and helping pass animal welfare legislation in California. Her passion to make a difference didn’t start with Valley Humane Society. Starting her career in the field of highway safety, Melanie managed the Traffic Safety Department for AAA in Northern California and has trained thousands of law enforcement officers, nurses and public health workers in highway safety issues. In 2016, Melanie was recognized with the TriValley Hero Community Spirit Award for her dedication to helping others. 

Melanie joins Mandy to discuss PR (external communications) and shelter branding.

Check out this episode!